Responding to consumer needs, the Nespresso boutique concept promotes the right balance between the art of coffee experiences and retail. Customers can “live” their Nespresso shopping experience in any manner they wish. Thus, the interior of boutiques is organized into various experiential zones.
Nespresso boutiques allow shoppers to experience the premium quality coffee offering from Nespresso, access to its range of machines, and a truly unique Boutique experience where a team of Nespresso Coffee Specialists invite shoppers to sample the collection of 39 premium Grands Crus coffees to discover their perfect blend and guide them through the range of beautifully designed machines and accessories.
In addition, Nespresso Club Members can also hand in their used capsules in all Nespresso locations so that they can be recycled.
With well over 458 Nespresso boutiques worldwide and growth plans for additional locations in North America, soon coffee enthusiasts everywhere will be able to sample the innovative brand experience that Nespresso has to offer.
Enclosed Shopping Centers, High Streets 2,000-3,000 sq ft
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