From its brazen names and avant-garde shade range to its innovative, ultra long-lasting products, the company has been shaking up the industry and exciting beauty junkies and makeup artists alike for more than 20 years.
Urban Decay’s story opens 20 years ago, when pink, red and beige enslaved the prestige beauty market. Determined not to settle, co-founders Wende Zomnir and Sandy Lerner set out to satisfy women with alternative makeup tastes. This conviction led to renegade nail polish mixing sessions in Wende’s Laguna Beach bungalow and the rest is history. Urban Decay launched 1996 with a line of 10 lipsticks and 12 nail polishes. Inspired by seedier facets of the urban landscape, they bore groundbreaking names like Roach, Smog, Rust, Oil Slick and Acid Rain.
Today, Urban Decay is known for experimental shades and innovative products. From their intensely pigmented Eyeshadows to their waterproof 24/7 Glide-On Eye Pencils, the company has one of the biggest shade ranges in the industry— and two of the best-selling palettes in the business, Naked and Naked2. The Naked line also includes Naked Skin complexion products, for buildable coverage with a weightless feel and a luminous nish. Makeup artists and beauty junkies alike swear by Urban Decay’s legendary Eyeshadow Primer Potion and Makeup Setting Sprays to give their makeup serious staying power.
Enclosed Shopping Centres & High Streets from 800 to 1,000 sq. ft
Select locations across Canada